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A sales copilot inside Microsoft Teams

Sales reps ask a Teams copilot for account briefs, next steps and call summaries, pulled from the CRM and past emails.

ClientB2B SaaS company
Timeline4 weeks
ServicesAI agents · APIs & integrations
5 min
call prep, down from 35
92%
of calls logged to CRM
40
reps onboarded in week one

The challenge

Reps spent 30–40 minutes preparing for each call, digging through the CRM, email threads and notes spread across tools.

What we built

We built a custom copilot in Copilot Studio, connected to the CRM and Microsoft Graph. It prepares one-page account briefs, drafts follow-ups after calls and logs outcomes back to the CRM.

The outcome

Call preparation dropped to a few minutes and CRM notes became consistent across the team.