The challenge
Reps spent 30–40 minutes preparing for each call, digging through the CRM, email threads and notes spread across tools.
What we built
We built a custom copilot in Copilot Studio, connected to the CRM and Microsoft Graph. It prepares one-page account briefs, drafts follow-ups after calls and logs outcomes back to the CRM.
The outcome
Call preparation dropped to a few minutes and CRM notes became consistent across the team.